At ROMI, Social Investment represents an important factor in strengthening the relationship with the community, promoting strong and expressive action in its territory of operation, focused on social development and improving the quality of life, strengthening strategies for sustainability and progress.
Throughout its history, ROMI has adopted significant social practices, by supporting social projects and actions, developed by public and private entities, keeping its commitment to the community alive and active. A successful example of ROMI's commitment to social causes is the Romi Foundation, which it has maintained since 1957.
With the mission of promoting social and human development through education and culture, the Romi Foundation promotes projects in its neighboring community and carries out social actions in its three fronts: the NEI (Integrated Education Nucleous), the CEDOC (Center of Historical Documentation) and the Cultural Station.
NEI - Romi Foundation's Integrated Education Center is a school for early childhood education and elementary and secondary education, whose teaching system, through challenges and laboratory experiences, makes the student himself an active agent of his training.
Through a problem-solving technology, children, adolescents and young people are encouraged to research and resolve concerns, favoring the development of socio-emotional skills, necessary for contemporary challenges, autonomy and interpersonal relationships.
In 2021, 96 students benefited from partial and full scholarships, distributed in compliance with the socioeconomic requirements defined by the MEC.
The CEDOC - Romi Foundation Historical Documentation Center is a space dedicated to guarding, conserving and disseminating the history and culture of Santa Bárbara d'Oeste, in addition to housing the collection of Romi Foundation and ROMI, including the collection of Romi-Isetta. Its records date from the late 1850s to the present day. In 2021, more than 50 thousand people benefited from CEDOC actions.
In addition to educational activities, Romi Foundation is responsible for analyzing requests for financial support addressed to ROMI. Projects in the areas of Education, Culture and Sports are received through the Romi Incentive platform – a communication channel created to facilitate the registration and processing of requests - and selected in accordance with ROMI's Social Investment Policy, which allocates its own or incentivized resources, always with a view to development and social well-being.
Investments with own resources benefit thousands of people, daily and free of charge, through free, cultural and training workshops, projects to foster the creative economy, increase cultural status and socio-educational actions. In 2021, more than 1 million reais were invested with own resources in assistance and social development projects.
A partner in the promotion of social actions, the Cultural Station of Santa Bárbara d’Oeste/SP, renovated and maintained by the Romi Foundation benefited in 2021 more than 19 thousand people through free cultural and training workshops, projects to promote the creative economy and raise the cultural status as well as socio-educational actions.
ROMI also invests in the formation of technical professionals. Focusing on professional qualification, equipments are kept, free of charge, in technical schools, universities and research centers. In 2021, lending partnerships were signed with several technology institutes and social workshops throughout Brazil. An investment that already exceeds the mark of 2.6 million reais.
Aware of the needs of the population exposed to vulnerability or social risk, ROMI also contributes on a monthly basis to local philanthropic entities that help the elderly, children and healthcare, allowing the maintenance of assistance actions in favor of the local community.
During the COVID-19 pandemic, ROMI also allocated its own resources to purchase personal protective equipment for health professionals working on the front line in the fight against the New Coronavirus, having donated more than 60 thousand PPE items to Hospital Santa Bárbara and furniture items to the Field Hospital and vaccination posts, contributing to the improvement in the care of the population, during the period of hospitalization and immunization.
In addition, for the milk collection campaign, carried out by SESETRAN in Santa Bárbara d'Oeste, in a joint action between ROMI and its Romilianos employees, 2,568 liters of milk were collected and donated to the families most affected by the pandemic.
Since 2003, ROMI has also carried out a campaign in favor of the "Projeto Nossas Crianças" ("Our Children Project"), encouraging its employees to donate a part of their Income Tax in their Income Tax Return, directing it to the Child and Adolescent Council Fund (CMDCA), which assists charities in Santa Bárbara d'Oeste, which takes care of children and adolescents. By 2021, more than 1.5 million reais had been donated.
ROMI's Social Investment Policy also supports several other projects, through incentivized investment. Through tax incentives granted by the Federal Government, more than 1 million reais were invested in social projects in 2021.
Throughout 2021, ROMI supported the Projects Kimono de Ouro X, Kimono de Ouro XI, Kimono de Ouro Internacional IV and Kimono de Ouro Escola, developed by the Marcos Mercadante Judo Association, which prepare athletes for competitions at regional, state, national levels, and even internationally, even opening space for the participation of athletes who have already integrated the project, as is the case of the Olympic athlete Eduardo Yudy Santos, in the Tokyo Olympics in 2021. The project served hundreds of young people between the ages of 6 and 18, who are assiduous practitioners of judo.
The Municipal Fund for the Rights of Children and Adolescents of Santa Bárbara d'Oeste, also supported by ROMI, works in favor of respecting the rights of children and adolescents, ensuring that they are safe from any form of negligence, discrimination, exploitation, violence, cruelty and oppression; in addition to proposing and guaranteeing a policy compatible with the real needs of children and adolescents, providing them with opportunities and facilities, by law or by other means, for physical, mental, moral, spiritual and social development in conditions of freedom and dignity.
Supported by ROMI via IRPJ (Corporate Income Tax), the Santa Bárbara d'Oeste Municipal Fund for the Elderly Project aims to integrate, value and mobilize the participation of the elderly in the various sectors of social activity and guarantee their rights; eliminating any discriminatory provision;
In a special way, the resources of the Municipal Fund for the Elderly are intended to encourage and fund new projects aimed at promoting the well-being of the elderly in our city and implemented within the scope of the policy of promotion, protection, defense and fulfillment of elderly people's rights.
In 2021, several other projects were supported by ROMI, including:
▪ Young Musicians Project, which uses music as a tool for social transformation, developed by the Associação Amigos da Música de Piracicaba;
▪ Rio Claro Philharmonic Orchestra Project, created in 1995 and which values the student of local music and the exchange of experiences with teachers and conductors from the national and international scene;
▪ Theater in Schools Project, which takes theatrical performances to public schools or cultural spaces, with a total audience estimated at 30 thousand people;
▪ Musical Nest Project, aimed at the formation of orchestral music, free of charge;
▪ Sugarcane Museum conservation project, which contributes to strengthening the culture of museums, promoting a leisure and cultural option for the community.
In addition to social investments in favor of the community, ROMI works constantly in the development of people and in the qualification of the workforce, through relevant programs aimed at the internal and external public, enabling technical training and personal growth. In 2021, we had approximately 2,200 employees, located in the nine countries where ROMI has direct operations.
Primarily aimed at young people looking for their first job, ROMI invests in Minor Apprentices and Interns, through the formation of agreements and partnerships with public and private sector institutions, including SENAI, Guarda Mirim de Santa Bárbara d'Oeste and intermediary internship programs by CIEE. From 2018 to 2021, 137 apprentices were hired from SENAI and from Guarda Mirim.
The internship programs for Higher Education students (technical or undergraduate) also aim to develop students and direct their learning to their area of study, providing opportunities for practical knowledge and training from the first years of the course, in addition to being the opportunity for the company to discover new talents and give the newly graduated professional the opportunity for professional development, from the beginning.
The level of interns employed by ROMI in the last three years is 70% (seventy percent), demonstrating the success of the internship program and the high benefit generated in favor of the young community seeking their first job.
ROMI develops several professional training programs for its employees, for the development of technical and personal skills, which contribute to collective growth.
An example of this are the continuous improvement programs, such as training and certification of the Lean Six Sigma methodology, globally recognized and applied in industries, whether in the production line or in the administrative area, with a focus on the pursuit of operational excellence.
The Lean Six Sigma methodology is basically a comprehensive and suitable strategy for solving all kinds of problems related to process and product improvement. With this methodology, the business becomes more efficient, reducing waste and increasing productivity, while reducing lead time, in addition to acting directly in reducing variability, improving quality and accuracy, making the company more effective. However, it is worth remembering that the ultimate goal of Lean Six Sigma is not to reduce waste and variation, but to make the business successful.*
For ROMI, success is the result of well-done personal and joint work. Therefore, since 2008, more than 300 people have been trained in the Yellow Belt, Green Belt, Black Belt and Master Black Belt categories, with an evident development of these professionals and an undeniable positive impact on internal processes.
Still in line with the development and appreciation of the in-house professionals, since 2017 ROMI has been preparing groups of potential Monitors and Managers through assessments and training. So far, more than 60 people have been nominated to participate in the Development Program, which develops the personal skills of its participants.
The Monitors are leaders in technical and productive areas, playing a strategic role in achieving results. They must be prepared to solve problems and deal with day-to-day demands. For this, the new monitors carry out qualification training aimed at preparing them to positively influence the team and improve productivity and develop new skills.
In 2021, ROMI invested more than 315 thousand reais in training. In the years before the beginning of the New Coronavirus pandemic, this number is even higher, surpassing the investment of 360 thousand reais in professional training of people:
In addition to the programs already mentioned, ROMI has the GCARD – Career and Performance Management, which enables the analysis of employee performance, allowing managers to make the best use of each personal skill, encouraging the development and appreciation of people.
It is based on the GCARD tool that employees can actively highlight their main skills and strengths and potential in development, helping to direct their careers, guiding ROMI to make the best use of each one, according to their technical and personal skills.
ROMI also has the POP – Opportunity for Progress Program, which first allocates available job vacancies to its employees, before disclosing them to the external public, allowing the relocation of people, according to their interest, in the operational, administrative or technical areas. For ROMI, the great benefit is the internal use of talent and, consequently, increased engagement. In the last three years, more than 120 vacancies were advertised through the POP.
In line with the best practices in the national and international market, ROMI has been developing and improving its Policies, with a view to diversity.
Aware of its fundamental role in social development, ROMI has set ambitious goals and taken on challenging commitments for the coming years, also seeking to achieve ever higher levels of equity, with a direct impact on valuing and respecting women and eliminating in any form of intolerance or discrimination.
In 2021, the percentage of gender distribution in ROMI was 12% for women and 88% for men. And although it presents a predominantly male environment, ROMI strives to provide gender equality in the industrial environment, as it understands that everyone has the same right and ability, and that opportunities must be offered equally.
And it was with this focus that ROMI started to implement equity measures, having achieved, in the first year of implementation of these actions, a growth of more than 9% in female participation in manufacturing selection processes. From 2018 to 2019, the participation rate of women in these processes was less than 2%. With simple actions to publicize vacancies focused on women, this number, which reached zero in 2020, had already jumped to 9.25% in the first half of 2022.
ROMI respects age diversity, recognizing the importance of the coexistence of different generations, achieving better results and a high level of productivity, combining experience, quality and advanced technology.
Recently, the Diversity Committee was created, an internal body responsible for the development of practices and Policies aimed at guaranteeing the observance of the rights of all people in the work environment.
These measures represent an important step towards the modernization of the ways of valuing and respecting ROMI which, close to celebrating its centenary, does not depart from social development practices and contemporary thinking, guaranteeing equality and dignity to people.
As a means of recognizing and valuing each employee, ROMI honors employees who complete 10, 20, 30 or 40 years with the company every year. In addition to the gifts, those honored receive a trophy that symbolizes the time frame celebrated, in a special ceremony, with the presence of their managers.
ROMI also guarantees its employees benefits such as medical and dental insurance, transportation, food in its own restaurant, monthly basic food basket, school kit, Christmas basket and gifts and life insurance.
All of this is in line with the objective of providing better living conditions for its employees and their dependents, with support for basic and essential needs.
In addition, ROMI has several other internal actions aimed at valuing its employees, such as the PSIU – Participate, Suggest, Innovate and Use, which is an action to raise awareness of the integrated management system for quality, environment, health, occupational safety and compliance, disseminated through internal communication channels, and which encourages collaboration through ideas related to preventive practices.
Implemented in 2015, PIRA – Information, Reflection and Action Project is a newsletter that aims to raise awareness for health prevention, accident reduction, environmental preservation and customer satisfaction. It is disclosed to all employees, in physical and digital format and on a monthly basis, so that managers can talk to their employees about the proposed subject and, in the end, answer a question and participate in a monthly giveaway.
SIGI – Internal Integrated Management Week is also among the awareness and training actions related to the Environment, Quality, Health and Occupational Safety. This week, lectures, workshops, theaters, exhibitions and raffles are held, among other activities.
As a means of evaluating the effectiveness of all the development measures adopted and the level of satisfaction and connection with its employees, ROMI carries out, every two years, the Engagement Assessment, based on 11 pillars that are: Cooperation, Communication, Leadership, Pride, Image, Remuneration, Respect, Support, Appreciation, Social Life and Commitment.
The evaluation is anonymous and allows all types of notes, comments, registrations and suggestions. All records are analyzed and considered, providing subsidies for the identification of improvements for each pillar, in addition to indicating groups or areas with specific demands.
Each demand receives an action plan, aiming to act on the identified fragility, so that the degree of favorability increases with each evaluation.
The Engagement Assessment has been in existence since 2015 and is constantly evolving, demonstrating the effectiveness of the measures adopted and the satisfaction of employees with the improvements implemented: The level of employee satisfaction achieved in the last assessment, carried out in 2021, was 85.61%.
Photos and Vectors Credits: Internal Collection, CEDOC of the ROMI Foundation and Freepik